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Bildschirmfoto 2017-03-24 um 15.50.07.png

connect


SHOPPABLE VIDEO

connect people to products

 

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connect


SHOPPABLE VIDEO

connect people to products

 

Video ad spend is expected to grow to 31% in 2017 from just 23% in 2013. According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions and research shows that people who watch videos of products are 85% more likely to purchase the product.

Today online videos provide a passive user-experience for consumers. The only thing they can do is watch the video. However, shoppable video enables consumers to take actions right within the video content. Shoppable video can be seen as a “constant call to action” for consumers that not only triggers impulses, but also satisfies them.

Shoppable video turns a passive medium into an interactive, engaging and measurable brand touch point and a storefront.